▪︎State House Photo

The Federal Government has brought onboard Mr Innocent Idibia(Tuface) to create more awareness in the country on MSMEs, especially  among the youth in the entertainment and the creative industry.

The Brand Ambassador partnership agreement was signed by Tuface and Mr Tola Adekunle-Johnson, the Senior Special Assistant to the President on Job Creation and MSMEs, on Friday in Abuja.

Adekunle-Johnson said the onboarding of Tuface as a job creation and MSMEs Brand Ambassador would promote ideas and initiatives under the National MSMEs Awards.

He added that the partnership would promote the Expanded National MSMEs Clinics, Shared Hubs for MSMEs Initiative as well as other related activities around job creation.

The presidential aide also expressed hope that Tuface’s craft and goodwill would help promote the participation of citizens in all programmes aimed at creating jobs and supporting businesses.

We thought of how best we can sustain the momentum of creating jobs and promoting all the activities of the MSMES, awards, hubs, and the single-digit loan.

“And in trying to consistently promote this, we looked at areas that are of interest to some of our target audience, and you will agree with me it is the entertainment or creative industry.

“Today we are unveiling who I regard as an icon, a legend in the game, he has been consistent with his craft and a very creative man in the person of Mr Innocent Idibia (Tuface).

This partnership with Tuface will help galvanise private sector support for public sector initiatives aimed at creating jobs and supporting businesses,” he said.

In response, Tuface, appreciated President Tinubu’s administration for its support to the youth and small businesses.

He also expressed gratitude to the government for the confidence reposed on him.

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