Seven-Up Bottling Company, has re-launched Pepsi 60cl long throat bottle with “Big Big Tinz (Big Refreshment. Big Value)” as the official theme song for the campaign.
In a statement, the Senior Brand Manager, of Seven-Up Bottling Company, Sam Okolie, noted that originally introduced in 2015, the Pepsi 60cl Longthroat bottle is back on shelves in Lagos, Ibadan, and Ilorin, offering consumers within these locations big refreshment, big value, and big flex.
Okolie said: “As a brand, we will continue to be at the forefront of driving contemporary pop culture, engaging the right partners and platforms to seed our message, drive connection, and dial-up affinity for the brand. Crafting such a compelling message ‘Big Big Tinz’ to communicate the re-launch of our 60cl Long throat bottle was a natural fit.
Nigerians have a unique style of expressing their bold cravings, big desires, and dreams. Tapping into the global hit song and popular street anthem allows us to entrench our message and the essence of the campaign – delivering big refreshments and Big Value.
Also, Pepsi is deeply rooted in Nigerian pop culture, and this theme song strengthens the brand’s connection with the consumers as they chase their big ambitions.”
Okolie added that Pepsi is rolling out an exciting experiential campaign, offering customers unique and memorable brand interactions in malls and other brand contact points.