▪︎Cover image: Mr. Jaafar Harti, MD of Dolidol Group
The Dolidol Group, a Morocco based foam mattress giant, is agressively expanding its tentacles through the acquisition of existing manufacturing plants in West, East and North Africa.
This is even as the global mattress market is valued at $32.83 billion in 2022, and is expected to grow between 2023 and 2028 at a compound annual growth rate (CAGR) of 7.0 per cent, thereby reaching a projected market value of $48.81 billion by 2028.
Founded in 1972 by the Berrada family in Morocco, Dolidol Group has become the leader in the mattress market in Morocco, with well-known brands.
Its first plant outside Morocco, was in Abidjan, Cote D’ Ivoire, in 2016.
Then in May 2021, Dolidol acquired Mouka, one of the market leaders in Nigerian foam industry.
In an interview with the Cable News Network [CNN], Mr. Jaafar Harti, the Managing Director of Dolidol Group, said that Dolidol is also extending its footprints into East Africa, with a majority stake in a major operator in Ethiopia, the continent’s second most populous market after Nigeria.
“Dolidol also has projects underway in Uganda, which would enable it to supply neighbouring countries such as Sudan, Somalia, Kenya, Rwanda, and Tanzania,” he said .
《 … in May 2021, Dolidol acquired Mouka, one of the market leaders in the Nigerian foam industry 》
He said that the company is poised to provide unique brands as a pacesetter in mattress manufacturing sector for consumers’ satisfaction.
“We are firm believers in Africa’s ability and the capacity to grow at a very large pace than the continent was doing over the last years.
The best is about to come and happen as we are leaders in all the businesses we operate,” he said.
It was learned that the Morocco market was serving the mattress giant well with a sound ambition of spreading across the African continent, an operation Harti explained was around $250 million and $300 million, but not necessarily large enough, hence its expansion drive to grow as a Pan-African brand.