Nestlé Nigeria recently launched a fully ready-to-eat cereal – Golden Morn 3in1 into the markets.
This product combines Nigeria’s favourite Maize and Soya cereal with milk, requiring only the addition of water to serve a complete meal that can be enjoyed at any time of the day.
Wassim Elhusseini, the Managing Director and CEO of Nestlé Nigeria, said : “Golden Morn 3in1 represents a significant advancement in convenience and affordability, making it easier than ever for families to enjoy a nutritious meal. ”
He disclosed: “Developed over two years through meticulous research and consumer insights, this product delivers the right balance of nutrition and taste at a price that works for Nigerian households.”
The product comes at a time when access to affordable, balanced diets remains a challenge for millions of Nigerians.
Omofasa Orhiunu, Category Manager for Healthy Cereals at Nestlé Nigeria, added: ” Retailing at an affordable N300, Golden Morn 3in1 is fortified with GRAINSMART protect—a smart combination of iron and vitamins —to support immunity while also providing protein, calcium, and fiber for digestive health.
“The Golden Morn 3in1 reduces the cost of having a nutritious Golden Morn meal by up to 32 percent.
“With everything needed to enjoy a nutritious meal already in one affordable 45g pack; all that is required is to add water, and it is ready to eat,”
Omofasa assured that as Nestlé continues to innovate and improve its offerings, the company remains committed to using stakeholder feedback to guide product development.
“Golden Morn 3in1 is a reflection of Nestlé’s ongoing efforts to create solutions that address local nutritional deficiencies and promote overall well-being,” said Omofasa.