“You buy minutes, not airtime. If your call ends in 30 seconds, you still have 99 minutes and 30 seconds left. “
Lebara, a new telecom operator has made its entry into the Nigerian market with the introduction of its unique 0724 number.
Nigerian Communication Week reports that Lebara is leveraging its status as a Tier 5 Mobile Virtual Network Operator (MVNO), and is positioning itself not just as another telecom player but as a catalyst for change, offering innovative packages built on fairness and clarity.
Said the report:
“From day one, Lebara Nigeria has been ready to compete with industry giants like MTN, Airtel, Globacom, and 9mobile, having secured full interconnectivity with all of them.
This critical footprint ensures that its voice and data services are accessible and of high quality nationwide.
Akin Adesokan, Lebara’s chief operating officer, highlighted the company’s strategic intent: “Our readiness with the 0724 series and full interconnect setup underscores our unwavering commitment to seamless integration, customer freedom, and market inclusivity.
” Indeed, the company has taken considerable steps to ensure regulatory compliance and operational strength, leveraging its global expertise as an MVNO and its freshly minted licence under the NCC’s highest tier.
What truly differentiates Lebara’s offering is its unconventional pricing model. Eschewing traditional prepaid airtime, it sells voice bundles and data packages that align with real usage, not ambiguous credit deductions.
“You buy minutes, not airtime. If your call ends in 30 seconds, you still have 99 minutes and 30 seconds left.
That’s the kind of clarity and control we are bringing to Nigerian telecoms,” explained Samuel Alabi, head of Corporate Communications.