•Olusanya Adesanya, FrieslandCampina’s new Group Director of Sales
FrieslandCampina WAMCO has appointed former Guinness Nigeria Commercial Director, Olusanya Adesanya, as its new Group Director of Sales, marking a significant talent shift in Nigeria’s fast-moving consumer goods sector.
Adesanya announced the move on his LinkedIn page, stating, “I’m happy to share that I’m starting a new position as Director of Group Sales at FrieslandCampina.”
Adesanya, regarded as one of the country’s foremost commercial strategists, has been instrumental in Guinness Nigeria’s resurgence.
His exit was confirmed in a statement signed by the company’s Managing Director and Chief Executive Officer, Girish Sharma, who hailed his “twelve remarkable years of positive impact and growth.”
Adesanya joined Guinness Nigeria in 2013 as a sales representative and rose through the ranks across the South-East, Lagos and South-West regions.
He became the commercial director in 2023. Over the years, he led retail expansion initiatives, including the launch of Project REAP, which transformed retail execution and broadened the company’s distribution footprint.
Under Adesanya ‘s leadership, Guinness recorded double-digit topline growth, improved margins, enhanced trade spend efficiency and strengthened distributor profitability.
His performance earned him several awards, including the African President Awards (2021) and MAD Awards (2014 and 2015).
