NIPR builds enthusiasm for La­gos PRFest 2026

La­gos PRFest 2026, is scheduled to hold from Friday, July 3 to Thursday, July 9, 2026, under the theme: ‘Security, Nation Building and Public Trust: Fostering Collective Responsibility through Stra­tegic Public Relations.’ The Chairman of the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR), Sam­uel Ayetutu, disclosed this during the Chapter’s Month­ly…

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Nigeria’s Entertainment Industry Is Now Worth $10.8bn

Nigeria’s entertainment industry is now worth $10.8 billion in revenue. The US International Trade Administration gave the estimate, emphasising that the industry is largely driven by Nollywood films and Afrobeats music. Nollywood alone produces more than 2,500 films per year.This makes it the world’s second-largest film industry by volume. Afrobeats has also contributed over $8…

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