By Oluwafunminire ‘ Nire’ Adetimehin Product marketing is one of the few roles in tech where you are accountable for outcomes you do not directly control. “In this environment, being influential is more than a soft skill; it is a currency you must trade with.” A product marketing manager’s output is a dependent variable, meaning…
Nigeria’s entertainment industry is now worth $10.8 billion in revenue. The US International Trade Administration gave the estimate, emphasising that the industry is largely driven by Nollywood films and Afrobeats music. Nollywood alone produces more than 2,500 films per year.This makes it the world’s second-largest film industry by volume. Afrobeats has also contributed over $8…
• Omotayo Okewunmi Mrs Omotayo Okewunmi, is the Chief Operating Officer (COO) of Saldrey Communications Limited. In this exclusive interview with Industrial Times, she shares insights on the company’s unique niche services to brands across sectors , and how it aims to sustain the momentum in a rapidly evolving business and political landscape. EXCERPT: How…
The UK-Nigeria Technology Hub has launched its Creative Fund, a first‑phase grants initiative designed to address critical technical capacity gaps across Nigeria’s film, fashion, and music industries. The fund will support the development of local digital production capacity, encourage the adoption of modern creative technologies, and promote the responsible use of Artificial Intelligence (AI), to…
Former Minister of Information and Culture, Alhaji Lai Mohammed, has given an account of how disciplined, strategic communication can transform a fragmented opposition into a cohesive national movement. Mohammed gave the insight at Abbey College, Cambridge, UK, yesterday, emphasising said that the method was deployed by the political oppositions in Nigeria to defeat the ruling…
•Adekunle Adebiyi MBO Capital Management Limited declared that it has channelled more than N9 billion into Nigerian film productions since 2017. The Executive Director (Investments), MBO Capital Management, Adekunle Adebiyi, disclosed this during the second edition of the Film Financing Conference hosted by the company in Lagos. He told financiers, filmmakers and industry executives at…
Photo: Vice President Kashim Shettima The Federal Government has called on Public Relations professionals to communicate government’s reforms and policies with clarity and precision, stressing that public understanding is critical to building trust and ensuring policy success. Vice President Kashim Shettima made the call yesterday on the occasion of the third Nigerian Institute of Public…
Lola Ovayoza is the author of Death and I, a supernatural thriller; Obiliwiski, and Out of Sync. In this exclusive conversation with Industrial Times, Lola shares her passion for story telling across fiction and non-fiction genres including thrillers, horror, romance, action, fantasy, and African spirituality. Excerpt: Tell us about your educational and professional background. My…
Photo: ARCON Director -General, Dr. Olalekan Fadolapo The Federal Government has directed the Advertising Regulatory Council of Nigeria (ARCON) to esure that payment for advertising services must be made within 45 days, in line with global best practices and the Advertising Industry Standards of Practice (AISOP). In a statement by Dr. Olalekan Fadolapo, Director-General of…
