Women in Out-of-Home Advertising Network (WOHAN) forum ended with calls on the industry’s operators to shun outdated assumptions about women’s limitations in leadership, science, and politics and other local stereotypes that confine Nigerian women to domestic roles.
Held recently in Lagos, the forum themed ‘Breaking the Myths’, highlighted a deliberate attempt at dismantling enduring myths about women, both globally and within Nigeria.
Speaking at the event, the former President of Association of Advertising Agencies of Nigeria (AAAN) and Chief Executive Officer, Ladybird Communications, Mrs Bunmi Oke, noted that women’s influence in the sector has continued to rise.
According to her, women are increasingly moving beyond representation to real influence, leading, innovating, and shaping decisions across industries.
She commended the Out-of-Home sector for the organization of the programme and, particularly, for its strong representation of women-led businesses.
The President, Experiential Marketers Association of Nigeria (EXMAN), Mrs Tolulope Medebem, described the gathering as both encouraging and instructive for the wider marketing communications ecosystem.
She emphasised that besides being major actors on the nation’s economic scene, women have also continued to deliver measurable impact, moving from execution to influence, shaping strategy and occupying decision-making roles.
She, therefore, charged the nation’s out-of-home women advertisers on the need to step forward and leverage opportunities they had hitherto been declining.
